As we look to the coming year it’s hard to believe how quickly content marketing changes. And the future looks bright. With new tools, platforms and everyone focused on content, it’s only going to get better and readers are going to benefit. Getting the information you want, in the way you want it is critical. Here’s a look at the trends coming over the next year.
User Generated Content
User Generated Content (UGC) has been around for quite some time but it’s coming to the forefront as brands look to it’s customers to share the goods. It’s a win-win situation for everyone. The brand gets real, true content to share and the customer gets shown to the bigger brands audience. User Generated Content is going to grow in the year to come, so have your cameras ready.
Voice search is becoming an unavoidable truth for SEOs. Having your content found when someone searches by voice is so important and is going to cause a shift in how marketers handle SEO.
Podcasting & Audio Content
Not to mention the growth of audio content like podcasts. People want content that moves with them when they’re on the go. And now, the go-to way to bring your content with you is podcasts. We’re going to see unprecedented podcast growth in the future.