I can’t tell you how sad it makes me writing this. Pinterest has been one of my favorite platforms for the last few years. Not only was it amazing for driving traffic, but the longevity of your efforts was beyond anything else in the social media space. You could advertise your Pins with ease and do it relatively cheap which was great, especially for its main base of creators.
Now, that’s all changed.
Facebook groups are flooded with questions surrounding Pinterest and why everything is tanking. Pins aren’t getting traction, idea pins are flopping, analytics are glitching… The list just keeps going.
Then the news that Paypal might buy Pinterest. What a disaster. The last thing the platform needs is more reasons to alienate its creators in pursuit of the all mighty dollar.
Pinterest’s stock dropped 12% on Monday and closed today at $47.89 a share. Back in February of this year, it was at $85.00 a share. (I was previously a Pinterest shareholder.)
With a user base that has lost its trust and love for the platform and a stock price in a steady, downward motion, it’s hard to understand why Pinterest would continue along this path.