The Future of Brand Loyalty in 3 1 Brand loyalty is a funny thing, isn't it? For most of us on the consumer side, it changes over time for various reasons. Whether it's an experience with a brand, personal preference, or just something we used to want that we don't anymore. What is brand loyalty? It's when consumers (aka customers) continue to buy the same brand over and over again instead of other, similar brands. Why is brand loyalty important? Because your current customers are more likely to buy from you again, whether it's your current products or new products. And existing customers are much easier and more cost-effective to keep compared to acquiring new customers.

The Future of Brand Loyalty in 3

Brand loyalty is a funny thing, isn’t it? For most of us on the consumer side, it changes over time for various reasons. Whether it’s an experience with a brand, personal preference, or just something we used to want that we don’t anymore. What is brand loyalty? It’s when consumers (aka customers) continue to buy …

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